Our reader panel, at your service
Gain deeper knowledge of our readers’ habits, preferences and decision making triggers to optimize your marketing. Your input will steer a series of bimonthly pulse studies, with findings released exclusively to Brand Council members.
What You Can Expect
Look for an email alert later this month inviting members to pick the research topics you value most, from mapping luxury consumers’ purchase decision journeys to pinpointing what drives loyalty among ITDMs. Our Customer Intelligence team will handle the rest, fielding a bespoke study of WSJ | Barron’s Group readers and delivering the first batch of findings here on the membership hub at the end of June. Four more studies will follow, feeding you a steady stream of insights throughout the year.
First Up
To kick things off, we’re sharing the findings of our in-app advertising task force, which were first published at Mobile World Congress 2019 on the heels of beta product trials last fall.